Stockholm, Sweden

Hair & Makeup Artistry by Vaelra

An analytical and detail-oriented Makeup Artist with a strong focus on enhancing natural features through technical precision, colour theory and advanced product knowledge.

Thoughtfully tailored looks through facial analysis, refined application techniques and strategic product selection to achieve balanced, sophisticated and authentic results.

A flexible and adaptable approach is applied across bridal, party and evening makeup assignments with a strong emphasis on precision, individuality and polished execution.

Hair & Makeup by Vaelra
Work & Assignments

Sleek High Ponytail

Technique:
A perfected complexion, strategic contouring and highlighting, blended eyeshadow, defined lashes and a coordinated lip are combined to create a balanced and dimensional look. Long-wear products, controlled layering and precise application are used to maintain the makeup throughout the event.

Target Group:
Clients attending parties, celebrations, birthdays, dinners, social events and evening occasions who want a more defined and elevated makeup look.

Reflection:
This look allows to develop the ability to balance intensity, longevity and individuality. Particular attention was given to adapting colour, finish and definition to the client's features, outfit and occasion while maintaining a cohesive and polished result.

Target Group:
Clients who prefer a fresh, natural, and understated makeup aesthetic for everyday wear, bridal occasions, professional settings, daytime events, and natural-light photography.

Reflection:
Minimal product while maintaining a polished finish. It requires careful skin preparation, controlled application, and thoughtful product selection to preserve natural texture while subtly enhancing the client's individual features.

Maleni Morone Makeup

Party makeup focuses on creating a polished, expressive and long-lasting look that enhances the features while reflecting the energy and style of the occasion. The intensity can be adapted from sophisticated and refined to more defined and glamorous, depending on the client’s preferences.

Technique: Softly sculpted complexion, seamless blending, neutral-toned eyeshadow, subtle contouring, defined lashes, and a polished lip. Emphasis is placed on controlled layering, smooth transitions and balanced feature enhancement.

Targeted group: Clients seeking an elegant, polished and versatile makeup look for occasions such as bridal events, parties, evening occasions and photoshoots.

Reflection: Greater precision in blending, complexion refinement and feature enhancement are the key to softglam look. The main focus was on creating definition without compromising softness, ensuring that each element remained harmonious

French Twist

Soft Glam focuses on refinement, definition, and sophistication. Features are enhanced more noticeably. However everything remains soft and elegant rather than bold or dramatic.

Popularized by 1960s vintage styles.

Styling Techniques: The two section method, off the top half of the hair (from ears up) and pull into a high ponytail then the bottom half up to join the first ponytail and secure them together. Wrap-Around / Conceal Method uses tie to hide the elastic by taking a small strand of hair from the bottom of the ponytail and wrap it around.

Products & Tools: Boar bristle brush, Hair bungees / strong hair ties, bobby pins, sleek stick, textured spray and strong hold spray.

Targeted Audience: Athletes and fitness enthusiasts, formal / event wear, casual wear and long to medium hair. Age group upto 55.

Reflection: The 2 sections method prevents the weight of long/thick hair from pulling the ponytail down over time.

Different Makeup Looks

Technique: 3D Red lips, double winged-eyeliner & shadow trick, heavy eyelashes, contoured Nose & Cheeks: Subtle pink and brown contouring to sculpt the jaw, nose.

Targeted Group: Originally designed for film screen actors and high-fashion photography models requiring high-definition.

Techniques: Twist the back loosely without smoothing the top layer, allowing the top tail to stick out in soft curls or a relaxed fan rather than tucking it in completely.

Tools: U-Shaped Hairpins / Hair Forks, bobby pins, fine-toothed teasing comb and boar bristle brush

Products: Texturizing spray for grit and friction, flexible-to-strong hold hairspray. Tip : Avoid heavy oils or pomades before styling,

Targeted Audience: Formal & bridal events, medium to long hair length.

Rainbow Makeup

Techniques: Combining a cut crease with a sunset gradient creates a vibrant, multi-color eye look with striking definition.

Clean beauty is about freshness, simplicity and natural-looking skin, also known as bare skin. The emphasis is usually on enhancing rather than transforming the features.

Technique:
Lightweight complexion products, strategic concealing, natural skin texture, soft cream blush, subtle bronzing, minimal eye definition, and a neutral or softly tinted lip. Product placement is kept precise and intentional to enhance rather than mask the natural features.

A Scandinavian beauty retailer in makeup, skincare, fragrance and beauty products.

Beauty Advisor & Retail Management

KICKS

Developed strong knowledge of skincare and cosmetic products within a retail environment, providing tailored recommendations based on customers’ skin types, individual preferences, and budgets. Managed a wide range of beauty retail responsibilities, including cashier operations, customer consultations, and personalised guidance on skincare and makeup products according to individual needs.

Handled deliveries, stock management, inventory checks, online orders, and product replenishment while maintaining organised and visually appealing displays. Supported visual merchandising activities and contributed to a professional, welcoming, and customer-focused beauty retail environment.

Stockholm Beauty Week

Mili Cosmetics Sweden

Supported Mili Cosmetics during Stockholm Beauty Week, gaining practical experience in professional beauty event operations, commercial brand presentation, and customer engagement. Assisted with presenting products, interacting with visitors, communicating product information, and maintaining an organised and visually appealing brand environment.

Sketches

Face Charts & Hair Sketches (digital and analog)

Face Charts translating creative makeup concepts into visually refined designs where makeup and art enthusiasts can explore their creativity, express their vision, and bring their artistic ideas to life.

Hair Sketching exploring hair as an essential element of makeup artistry through creative sketching, shape and texture. Hair designs are visually developed to complement facial features, enhance overall composition and bring imaginative beauty concepts to life.

Collage

An artistic composition that combines different visual elements

Brand Campaign Mood Boards: A visual compilation of textures, color swatches, lighting styles, and historical references use to pitch a makeup concept to photographers and creative directors.

This visual planning process helps ensure that every element complements one another, resulting in a refined, harmonious and intentionally designed final look.

Collages provide a cohesive visual overview of versatility, bringing together different looks, finishes, colours and techniques within a single composition. They are particularly valuable when planning bridal, party or event makeup, allowing colour palettes, jewellery/adornments, attire and the overall event aesthetic to be considered as one unified concept.

Latino wedding and Party planner

Quinceañera Sweden

Continued to strengthen professional makeup techniques through consistent hands-on practice, creative development and performance-based application.

Provided and managed makeup for Caporales San Simón (a Bolivian folkloric dance group) in collaboration with Q-Sweden. Developed cohesive performance makeup tailored to the group’s costumes, choreography, stage presence and overall visual identity. Ensured precision, consistency and a polished finish.

Peter Englund

Fashion Runway

Worked backstage as a Makeup Artist for a runway show by Swedish fashion designer Peter Englund, creating and applying makeup looks for selected models. Gained hands-on experience in a fast-paced fashion environment, working with precision and efficiency while ensuring the makeup complemented the collection, styling, and overall visual expression of the show.

Interesting Experiences
Technical Knowledge

Core Skills and Feature Analysis

Systematic assessment of skin condition, eye shape, bone structure and hair density prior to product application.

Analysis
Structure
Preparation

Undertone & Contrast

Face & Eye Architecture

Hair Texture & Hold

Identifying warm, cool, neutral, or olive undertones alongside feature contrast to select optimal intensity and colour harmony.

Adapting contouring, blush placement, crease shadows and eye definition to almond, hooded, deep-set, monolid or round shapes.

Evaluating density, elasticity and chemically treated condition to determine sectioning, heat settings and securing methods.